World-wise web? Finally on the horizon are computers that can reason

Predicting where the next big disruptive change in the technology industry will come from is a perilous business. Google’s rise has been as much a result of its business model innovation as its technological supremacy.
By using advertising to support its internet services, it may eventually be able to pull the rug from under Microsoft in more traditional software markets.

It seems a fair bet, though, that some of the biggest fortunes will continue to be made in Google’s area of focus: finding and manipulating information gathered from the world wide web. To hear the optimists in Silicon Valley describe it, a new wave of technology is on the way that will leave Google’s early advances in its wake.

Imagine, for instance, being able to ask a computer, “Where should I go on holiday?” and receiving an answer that is as suitable as anything you could have come up with yourself. That level of computer-generated reasoning is on the horizon, says Nova Spivack, one of the entrepreneurs involved. It may still take 15 years or more to be fully realized, but between now and then lies a series of breakthroughs that will revolutionise the way we draw information from the web, he adds.

Read full story at the Financial Times.

See also this commentary.


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